Your product stays your product
Attach your own reference photos and every generation reads them. The jar keeps its shape, the label keeps its words, the glaze keeps its colour, while the scene around them changes.
Your marketingnow a prompt
Tell the AI assistant what you need and it handles the rest: images, captions, and posts ready to send. Your own photos steer every image, so your product keeps its label, its shape, its finish.
Try Latent free
No card. Free while in beta.
In one line
What does Latent do?
Latent turns a prompt into a month of social posts. Images steered by your own photos, captions written to match, ready to publish.
How it works
From a prompt to published
Four steps, one place. Nothing leaves the studio between them.
Write the prompt
Type what the pictures should be: “the matcha latte in a handmade cup, pale linen, morning window light.” Pick one of ten looks. Add up to nine of your own photos so the product stays yours. Set it once; every run reads it.
Run the batch
One press fills a post’s empty image slots, up to ten pictures at a time, each at the shape its platform expects. The prompt and settings behind a good batch are kept with it, so it can be run again.
Keep every picture
Generated or uploaded, every image lands in one private library. Reuse a good one across posts, or hand it back as a reference to steer the next batch.
Send it out
Pick the platforms, write or generate the captions, and publish now, at a chosen time, or at the next open slot in your queue. The file never touches your desktop.
What it does
Everything the shot needs
Fix the one wrong thing
When a picture is nearly right, paint over the part that isn’t and describe the replacement. Everything you liked stays exactly as it was.
One picture, every shape
A square feed image becomes a story without cropping. Latent extends the canvas and keeps every original pixel, so one good picture can be published at each platform’s shape.
Out to your accounts
One draft targets Instagram, Facebook and LinkedIn at once. A feed post and a story are two posts, each with its own caption and its own moment: now, a scheduled time, or the next slot in your weekly queue.
Why it’s built this way
Built for the run, not the one-off.
Most image tools are designed around a single beautiful result. A social calendar is not one picture. It is thirty of them, on four shapes, in one look, out the door before Thursday. Latent is built around that.
Volume is the job
A calendar is this month’s thirty pictures, not one. Latent works in batches, so thirty is an afternoon, not thirty sittings.
Start with no idea
Type a first line and the assistant takes it from there, one small question at a time: platforms, pictures, captions. The draft builds as you answer, and going live stays your own press.
No gap to fall into
Making the picture and publishing it happen in one place. Nothing is exported, renamed, re-cropped or lost between two tools.
The words come with the pictures
A post is a picture and a caption. Latent writes the words from the same prompt the pictures run on, and writes around anything you typed yourself, never over it.
Latent starts where the need is sharpest: one person, one brand, three platforms. More brands per account, teams, and more platforms are the road from here.
Early users
The people using it first
Four studios have been working in Latent since before it opened: a potter, a baker, a knitwear label and a skincare brand. First name and what they do, which is all any of them agreed to.
Pilot client
One good picture used to mean an afternoon of cropping it down into every shape a platform asks for. This extends the frame instead of cutting into it, so the feed post and the story are genuinely the same photograph. Both go out to all three accounts with their own captions.
I hand it three photos of the glaze and it stops guessing. The pot in the picture is the pot on my shelf. Same lip, same speckle, same weight to it.
It asks before it spends anything. That sounds small until you have used the ones that don’t.
We used to reshoot the whole set over one wrong shadow. Now I paint over the shadow, say what belongs there instead, and everything I already liked survives it.
Who it's for
Made for what you make.
The studio is the same in every trade: your own product, a month of posts, captions written to match. What changes is the noun. Here are six of them, each with a page of its own.
Skincare & beauty
The bottle keeps its glass, and the label keeps its words.Ceramics & homewares
The pot in the picture keeps its glaze, its speckle and its lip.Food & drink
The morning’s bake on the feed before the counter fills up.Apparel & textiles
One wrong shadow painted out, the colourway true across the drop.Jewelry
The stone, the setting and the shine, with no lightbox on the table.Home & living
The piece keeps its shape, and the room around it changes every drop.Questions
The fine print, in plain language
What is Latent?
Latent is a dead-simple, AI-powered post generator that produces ready-to-publish text, images, and hashtags for any social platform. It replaces the patchwork of tools people currently juggle: Canva, ChatGPT, Claude Design, Figma, Photoshop, Illustrator. A single workflow does all of it. Drop in a prompt, get a finished post sized to the exact aspect ratio and dimensions required for that post type on that platform.
Will the images look like my product?
That is what the reference photos are for. Attach up to nine pictures of your product and every generation follows them: the same shape, the same label, the same finish. When one detail still comes out wrong, paint over that part and describe the fix. The rest of the picture stays.
What does joining actually get me?
The studio, in full. Write a prompt and run batches of up to ten pictures at a time, steered by up to nine photos of your own product. A nearly right picture gets fixed by painting over the one wrong part; a good one reshapes to every platform without cropping. The captions are written from the same prompt, and every post goes out to your connected accounts: now, at a time you choose, or in your queue. And nothing spends without asking you first.
I don’t know what to post. Does that matter?
No. Type a first line, even a rough one, and the assistant takes it from there, one small question at a time: platforms, pictures, captions. The draft builds as you answer, and nothing goes live until you send it yourself.
Who can see my photos and pictures?
You, and no one else, until you publish. Your reference photos and every picture you make land in a private library only you can open. Latent keeps them in private storage, and there is no public gallery or shared feed. Nothing goes out until you send a post yourself, and everything you make stays yours.
Do I need an account?
Yes. Latent is a studio you sign into. Your prompts, your reference photos, your library and your connected accounts live in your account, and everything you make stays yours. Signing up takes an email address and a password, and the whole studio is free while Latent is in beta.
Do I need to install anything?
No. Latent runs in the browser. The studio, the library and publishing are one place behind one sign-in. Your photos upload from wherever they live, and posts go out from the same place they were made.
Free beta
Your next month of posts, from one prompt.
The studio is open and free while Latent is in beta. Everything you make stays yours.
Try Latent free
No card. Free while in beta.